allstate
Challenge
spend a few hours concepting some ideas for a football stadium parking lot for allstate
Idea
a marker comp with hands cupped in a football net turned into something college football fans see every time their team scores a touchdown.
Results
the nets have made allstate one of the most prevalent brands in college football.
“Allstate’s field goal nets provided an average media value of $48,739 per game last season”
“The nets have grown to the point where they are endemic to the game. It used to be that the ‘Good Hands’ nets really stuck out. Now it’s the games that don’t have the nets that stick out because we’re all over the place.”
Your choice auto
Idea:
we created unique ambient messaging to show people that allstate forgives them from their accidents.
full elevator wraps in parking garages
new car scent cologne ad
ooh
new car scent (agent give-away)
azul grande
azul grande 🚙 our custom blue hummer built with allstate and the tucson hispanic chamber to inspire hispanic youth on their path to college
donor kits 🚙 collectible tins with interactive cards that brought the program to life and helped raise scholarship funds across arizona
azul pequeño 🚙 our pint-size hot wheels version of azul grande everyone could take home