the blue-green promise

challenge

as a cruise company that sails the world, 
we have a responsibility to care for the land and the sea. to stand with the destinations we visit and the oceans we sail.
to serve all people and living things that call our ocean communities home.

idea

we created the blue-green promise. it championed more sustainable and resilient ocean communities worldwide. we set a new standard for the way we conduct ourselves. this worked as a name, a mission statement, and filter for everything rgc did with ocean communities.