WILD TO MILD
challenge
shift perceptions of a flu vaccine’s purpose, from preventing all illness, to making your flu a little milder
idea
wild to mild; a simple visual metaphor, pairing ferocious animals like a lion, to their gentle counterpart, a kitten
*design: andy gattis & brooke lockerman
animated socials 🐻 🧸
🐘 🐁
🦁 😽
wild train station take-over including a full train wrap 🚞
wild🏒activation
to activate we proposed the uniform change of the minnesota wild for one game. including exclusive minnesota mild jerseys to help promote flu vaccine awareness
and of course fans would be able to get free flu shots at special mild stations in the arena
activation - a special digital card insert on topps nhl skate📲 on the day of the mild takeover
SCHOOL🐟TESTING FOR COVID-19
instead of talking head videos we delivered schools of fish on a chalkboard to help educate parents on school testing for COVID-19
testing at school – why is it Important?
how does your child benefit from school-based testing
what will your child’s experience be like?
what should you do if your child tests positive for COVID-19?