Crunchy NUT
Challenge
introduce new kellogg’s crunchy nut into one of the most cluttered categories on earth.
iDEA
position ourselves as a cereal so good you won’t want to wait until morning to eat it. fortunately it’s morning somewhere. we brought “it’s morning somewhere” to life by building the world’s largest cuckoo clock in the middle of hollywood boulevard. for 24 straight hours, one comedian emerged from the clock every hour as a character from a place in the world where it was currently morning.
RESULTS
it trended on twitter, with live streams drawing 154,000 viewers who watched an average of six minutes each. the event generated 176 million earned media impressions and spiked crunchy nut’s facebook fans by 2,500% over the weekend, culminating in a Guinness World Record.
it’s morning somewhere case study
nick cannon showed up.
& won a guinness world record for the world’s biggest cuckoo clock.
our packaging included a qr code that takes you to a place where it is currently morning.
it’s morning somewhere - outside the grauman’s chinese theatre on hollywood boulevard