Frosted Miniwheats
challenge:
when kids don’t eat a good breakfast it’s easy for them to get distracted from hunger at school.
Idea
working with laika, we created a few talking miniwheat critters to speak to mom’s, encouraging them to always keep their kids full and focused.
first, we partnered with laika’s mike wellin’s to develop the full mini family. my partner and i introduced ms. mini, little bite & frosty.
our mascots helped transform mini-wheats: adding ‘mini’ to the brand and packaging sparked over $1 billion in sales growth
same strategy, new flavors, sales followed
then we made some classic saturday morning tv spots
introduced lil bite, his puppy frosty & ms. mini
and of course some national print ads, including a scratch and sniff print, ad, sorry producer ;)
