hidden worlds

challenge

after a pandemic, the world needed a bit of an escape. a step into an oceanic wonderland.

idea

create a story and a brand with a fully immersive magical under the ocean experience.

we start the story by creating an eight century old family crest in the clutches of our kraken

create an inconspicuous speakeasy storefront disguised as a common, unassuming business, such as a pawn shop

create a timeless brand mark that captures our compelling centuries-old underwater story.

we created a full brand system that expands time and space.

our mark, alive on the water

experiential signage and wayfinding

and an adorable mascot: baby kraken

we created an authentic experience

& an unforgettable mark

hidden worlds - into the deep - the boardomatic

 
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