KDOT KRITTER🍺
Challenge
how do you reach millennials? don’t lecture them. scare tactics won’t work. humor is the key..
Idea
we rewrote the brief. instead of “everyone over 21,” we went with “jesse pinkman.” from there, we made a foolish kritter who loves to drink and drive, only to pay the ultimate price and become a huge loser. from video game media buys to adult swim-style humor to kritter-branded urinal cakes, this campaign hit them where it hurt: their pride.
📺we hit bar tvs with comedy central adult swim spots straight to the audience that mattered. 🍺🍺🍺🍺
📻 :60 kritter radio featuring kritter girl, bringing the humor and hitting the audience where it hurts
🎮 the ultimate gta cheat code. we bought media real estate inside video games, where our audience made drunk driving a game 🍺🚓
🚽 the perfect in-bar media buy for our jesse pinkmans about to do something dumb. above the urinal drunk kritter footage and kritter urinal cakes (do not eat🎂)