lil nas x + M&M’s
CHALLENGE
put an icon on an icon
idea
we partnered with one of the world’s most iconic musicians, lil nas x. the m&m’s + lil nas x pack was the brand’s first-ever celebrity collab in its 80-year history. as it grabbed headlines, the limited-edition packs flew off shelves, amplifying the “for all funkind” campaign.
limited edition packaging
pr & social film
paid & earned media
teamed up with sing for hope to create a piano where many ideas became one vibrant piece of art
sing for hope pianos appeared across nyc, letting everyone play, create, and feel a little hope
social media
limited edition packaging
limited-edition m&m’s with lil nas x, butterflies, and hearts. finally, a way to taste the legend
