NCHS
Challenge
unplanned pregnancies can be one of the scariest moments in someone’s life. nchs helps connect these babies with loving families ready to care for them. we wanted to show that sometimes, what feels unplanned can still become something beautiful
Idea
we took a soft blanket approach, literally. every message in this campaign was embroidered by hand. we quilted posters and placed them in malls, movie theaters, and restrooms to gently remind young pregnant women that help is waiting
we brought the idea to life through a quilted animation, a quiet reminder that there are hopeful paths and loving families waiting
from start to finish, every stitch was made to deliver a message of comfort, care, and hope
even outdoors, embroidery turned spaces into gentle, comforting moments
every detail, from flyers to take-ones, was handmade to match the personal care behind it
we placed real teddy bears on benches at village pointe shopping center...
...and around omaha and lincoln, where comforting quilted messages waited behind them, gentle reminders that no one is alone