THE ZOMBIE-TART (EDIBLE MASCOT 2.0)

challenge

how do you come back for another year after your mascot has been eaten?

IDEA

in epic fashion, you bring him back zombie style 🧟


the sequel case study


pop-tarts bowl 2024 - he’s alive!


toaster trophy🏆

complete with a functional toaster🔥

complete with a functional toaster🔥


highlights of the shenanigans

🧟‍♀️ board

THE Ring of Honor 👑💀

challenge

year three - leave a legacy💀

IDEA

we gave our fallen mascots gold jackets, retired their flavors, and raised banners that will keep them alive forever. this is the ring of honor for the pop-tarts who gave literally everything🍓🥮

banners rise high in the stadium, a permanent tribute to the pop-tarts who gave it all. their sacrifice will never be forgotten 🥹🪽🪽

& of course gold jackets

 

organizers have coined us the people's national championship - no cap

back to work