SMARTSIp*

challenge

people like to drink water after a night of drinking, which is smart. sometimes those same people still get behind the wheel and drive, which is dumb

idea

gillette wyoming, loveland colorado, and rochester minnesota all have one tragic thing in common, they have the most drunk driving fatalities in the country.
to help reduce those fatalities, smartwater® has a smart solution

*concept board

solution

an adhesive strip that can easily be placed around the plastic rim. when people drink from one of these bottles, the strip will change color. the more alcohol you have in your system, the darker it gets. our street teams will pass them out during drunk driving awareness month. if a member of the smartwater® street team sees the strip change color they will act as a designated driver and make sure everyone gets home safely, because that's the smart