THE BOOT

challenge

texas children’s wanted to get the world’s attention during the world cup games⚽ in houston without paying millions of dollars in sponsorship fees

IDEA

we showcased the boot of a young cancer survivor named brinn in the international terminal of houston’s airport to celebrate the biggest victory of her life - getting back on the pitch 🥅

we displayed brinn’s boot under a glass case, just like you’d find in a hall of fame. 🏆

we covered the walls leading up to her epic display⚽️

brinn’s boot became an inspiration for travelers from around the world🌎

we told brinn’s heroic story of beating her greatest opponent: cancer🫶

captured brinn’s first reaction to seeing her boot on display👟🏆

👟

ig 🎥

the installation 🎥.

jordan’s game 6 shoe, 1991. brinn’s game-day cleat, 2026. one was legendary🏆 the other, a legendary comeback❤️

we continued sharing brinn’s story through an email campaign📨

 
back to work