USPS SOCIAL
challenge
in a very political climate, take a brand that reaches everyone in the country, every day, and serve it to a social media audience in a way that changes the way they act.
IDEA
co-led our social-savvy creative team, orchestrating daily content across all channels and driving positive engagement
we partnered with paramount for the stamp sheet we all didn’t know we neeeeeeeeeeeded
introduction⋅˚₊‧ 🍔 ‧₊˚ ⋅
& unique audience engagement 🫧
made some bikini bottom memes🍍
we rolled with d&d
brought fire
purple worms
& ice
patton oswalt showed off our d&d stamps — initiative won.
jimmy kimmel gets it
introduced some soft cuddly mascots
gave ourselves some fun little festive stories
and stories for pretty much any moment
posting on cue for holidays…
sporting events…
& album drops